Watch a celebrity-studded five-minute video segment about Soy Happy produced by VegTV.

Soy Happy® is not a food manufacturer nor a distributor. We are not affiliated with any food companies or brands. Soy Happy speaks strictly on behalf of consumers who prefer vegetarian options. To this end, we offer free consultation and liaison services for foodservice accounts that currently utilize foodservice distribution. We will provide menu suggestions that make sense for your business and your customer base. After consulting with you, we put prospective suppliers in contact with you so that you can negotiate directly with them and find the options that suit you best. Our interest is to ensure your satisfaction. After all, we want these items to sell, too!

Note that when you add vegetarian items, we’ll also help promote your new menu by contacting local organizations and the media. If you are a sporting facility, we may also organize a celebratory group outing.

Soy Happy is all about celebration. Let us help you find vegetarian options that will make everyone happy.

Soy Happy has worked closely with most Major League Baseball stadiums along with a variety of other sporting facilities, restaurants, spas, pizzerias, cafeterias, and more.

Stadiums & Large Venues: Do you want to maximize your sales potential?

Customers/fans at large venues often encounter the problem of not being informed or aware that new vegetarian items are available in some of the concession stands. As a result, these items are not selling as well as they could be. We offer these suggestions in order to maximize their sales:

1. Offer your veggie items in multiple locations, so that interested consumers will have easier accessability.
   
   
2. Notify all concession staff of these items and locations so they can direct inquiring customers.
   
   
3. Post directional signs throughout the stadium so fans know that these items are now available, and make sure you include them with other food items on your web site or other menu listings.
   
   
4. V (Suitable for Vegetarians)
   Consider using an insignia such as a "V" on your menu listings, identifying those foods that are 'suitable for vegetarians'. If you do not list the brand of veggie hot dog or burger as part of the name on the menu board, choose fun names for these items, perhaps names that suit your team, venue or region. Using the "V" insignia will do the job in letting interested consumers know that they can choose this item if they prefer not to eat meat. Markets in Europe are finding that they sell more items by using the insignia this way. :)

Find an updated list of ballparks currently selling veggie dogs by going to our Venue Reference Guide.