In April of 2000, actress/activist (SH Founder) Johanna McCloy attended a baseball game at Dodger Stadium. She walked the entire stadium looking for a vegetarian entree and was unable to find one. She called the stadium's concession manager the next day and suggested the addition of vegetarian items, sharing statistics on the rise in mainstream consumer demand for meat substitutes. In particular, she made the case for adding vegetarian subs to the existing menu of sub sandwiches, and highly recommended adding veggie dogs to the concessions menu. (At this time, no MLB stadiums offered a vegetarian version of the hot dog). To make this easy for the concession manager, she also offered to liaison with manufacturers and to facilitate samplings. Dodger Stadium promptly added veggie subs to the menu and utilized her liaison services to look further into the option of veggie dogs.

Johanna proceeded to contact every MLB stadium with her veggie dog suggestion, offering her services as a consultant and facilitator for concession managers, manufacturers and distributors. She also contacted supportive organizations throughout the country and reached out to empower fans and consumers alike, urging them to speak up when they want healthier fare on a mainstream menu. The media took notice; celebrities ofered endorsements; and consumers contacted her from all over the country, asking how they could help to make a difference. Meanwhile, she continued to liaison between concession managers and manufacturers. The response was so overwhelming that Johanna created the Soy Happy® website as a resource and networking tool for consumers; food service establishments; organizations; manufacturers and the media.